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East-west traffic moves from server to server, while north-south traffic moves from client to server.

In the early days of the internet, most network traffic was north-south. North-south traffic is typically depicted vertically to illustrate traffic that flows in and out of the data center. North-south describes client-to-server traffic that moves between the data center and a location outside the network. In data center administration, network traffic can be characterized as being either north-south or east-west. Paid traffic means someone has clicked on a sponsored advertisement. Organic traffic is the direct result of someone using a search engine to locate content. Direct traffic occurs when someone enters a website's URL in a browser. In search engine optimization, traffic to a network can be characterized as being direct, organic or paid. Network traffic may also be referred to as data traffic, or just traffic. Network traffic is the amount of data that moves across a network during any given time.